Two quick tricks to boost profitability- Monday, January 15, 2018There are a number of factors that influence how consumers come to their purchasing decisions and pricing is a particularly dominant factor. Research by e-commerce platform, BigCommerce found that pricing accounts for 80% of a person's decision making when choosing to buy. What if there was a way you could subtly influence those subconscious buying behaviours, by altering your pricing by a matter of pence/cents?
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